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bny mellon serves the world's richest people. ​but the wealthy don't just invest in stocks and funds, they also invest in rare collectibles, like haute couture. 
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#WearableWealth is a digital campaign where bny crafted a fashion-inspired numeric font to illustrate financial statistics about haute couture. 

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making of

agency: tbwa\chiat\day new york

credits: walter connelly . shannon murphy . eiko ojala . chris rowson . claudia valencia

© 2025 by claudia valencia vibes.

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